The Data Science Foundation is supporting candidate Mandy Pearse @MandyPearse, in her bid to become the next president of the Chartered Institute of Public Relations. #ciprelection
Why are we doing this? Because Mandy is a firm supporter of using data to create insight and make informed decisions. Using data is just as important for communicators as it is for decision makers. One of Mandy’s election pledges is to continue to modernise PR and to work with the public sector and private industries to ensure the PR profession leads on the front foot with data, AI and machine learning.
As the ability to gather, store and analyse data becomes more readily available, it is essential that professional communicators make use of these techniques. Not just to increase accuracy and reduce bias, but to allow others to review both the data and the methods used. This increases confidence that the data upon which the report is based has been allowed to tell its story. We believe that this will lead to professional data driven communicators becoming valuable members of data science teams.
Data driven changes in communications practices will have significant affects
- For citizens, the application of AI technologies will result in a more personalised and efficient experience.
- For people working in the public sector it means a reduction in the hours they spend on basic tasks, which will give them more time to spend on innovative ways to improve services.
- For people working in busy communication and marketing functions it means spending more time on professional development; gaining knowledge and creating new skills. The payoff being a reduction in repetitive functions and an increase in time available for client relations
- For members of the Data Science Foundation working in advanced analytics and AI the opportunity to work with data driven communicators will have two main benefits. Firstly, communicators will be brought into the analytics process at an earlier stage, when issues and audiences are being researched and questioned formed. Secondly data scientists will have the confidence to pass on results knowing that they will be disseminated accurately.
The CIPR#s AIinPR panel is supporting our inaugural Data Science Foundation awards, sponsoring the communicators best use of data category - to get the point across to the PR industry this has to be the areas they give big focus on, to support big business and industry drive forward with using data and also AI adoption and deployment. Entries for the awards close on 30 September with winners announced in Santa Clara on 13 November at the AI & Big Data Expo