Data has really taken over, from social media footprints to wearable gadgets and sensors that use data to feed into businesses to help decision-making. Data has changed the way things are done, not just in running a business but also in politics and our personal lives.
Think about it; everyone is now expected to know how to use a smartphone. This was not the case 10 years ago. With that in mind, it is safe to say that 5 years from now (first 5 years already gone), everyone at the workplace will be expected to have some level of data literacy. There will be a lot of tools that will make it easier for non –technical people to be able to carry out endpoint stage analysis, drive appropriate insight and make decisions without any support of an experienced data analyst.
The trend has shown a tremendous potential opportunity for forwarding thinking training providers. These trends support the fact that any organisation that can break the knowledge and learning methodology of data and analytics down for non-technical people will see exponential growth in their market share.
This, in essence, will have to start with making the leadership of the organisations understand that, apart from helping them to make the right decisions at the right time, the world is moving towards data and everything will be driven by it. This will, in turn, breed a data culture from top to bottom in every organisation.
Getting everyone data ready will soon be on high demand for all businesses - that is, regardless of people's job roles. So it may not be compulsory to work with data at the moment, it will be soon.
The Opportunity? Short courses on data and analytics for non-technical people, including senior management, will be an excellent place to start. I am very sure we all know or heard of 'Finance for Non-Finance Managers'. A training course with the title 'Data for Non-Data Analysts' will soon be standard tuition. Data and analytics will soon be as important as Finance, and as indispensable as Accounts in every workplace.
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