Benefits of using blockchain technologies for Data Management have been well-publicized. While it is common to attribute growing popularity of the blockchain to security benefits, it should also be commended for delivering Data Quality. The blockchain-enhanced data is not only consistent but is also accurate. Furthermore, collection and validation of the data blocks is becoming a routine and relat...
Social media marketing is one of the most valuable tools in any business’s toolbox. It allows you to reach your audience in new ways, drive engagement, build awareness of your brand and product or service offerings, and more. However, it can be challenging to do correctly. Analytics can help to take your social media marketing to the next level by offering key advantages and capabilities....
It was not all that long ago when ecommerce was little more than a novelty – the Dot Com Bust of the 1990s had decimated the Internet, with businesses large and small failing and vanishing. Today, things have changed. The Internet has become the go-to solution for consumers and businesses seeking goods and services. However, that success has come at a cost – increased competition and limited v...
The 1990s marked the beginning of internet with Hotmail being the first web-based email provider. Standards such as sender authentication, whitelisting, etc. were unknown. Marketers exploited this opportunity. The strategy was 'just send it‘. As a result, our inboxes get flooded with junk emails every day.
